Christmas gifts are specially selected presents that are given to loved ones during the holiday season in western cultures. Personalized gifts, unique presents, gift baskets, handmade items and the like are wrapped in festive paper and placed under decorated Christmas trees or presented at gift exchanges all over the world to celebrate the Christmas holiday. In the United States and some other countries, these gifts are typically opened on Christmas Eve or Christmas Day (December 25th). Christmas gifts are a reminder of the gifts given to the Christ child by the three Magi. A highly commercialized practice in the U.S., approximately 86% of Americans buy Christmas presents for their family members and friends.